After a failing attempt to charge an annual fee from Android users, it seems that Jan Koum, WhatsApp CEO, next goal is to squeeze the iPhone users. A report posted by TechCrunch says, WhatsApp is bringing its iOS app in line with the apps it makes for other platforms by turning it into an annual subscription service. According to its CEO, the reason to change subscription model is to obtain the capital necessary to continue to do things just as simple. Meanwhile WhatsApp biggest competitor, currently has over 100 million active users.
Jan Koum, CEO of WhatsApp, also revealed some other interesting developments going on in their campus:
- First of all, there will be no desktop version. “We get that question asked a lot,” Koum said of desktop apps. “We feel strongly that the world is moving to mobile and [so] we want to be mobile-only. Your phone is with you all the time, and desktop is to many becoming a secondary experience.
- There will be live video streaming, but definitely not this year. At least we know that this feature is contained in the roadmap of WhatsApp.
- There will be a Subscription Fee, The reason for the change of model WhatsApp (annual payment WhatsApp for iPhone included) is to obtain the capital necessary to continue to do things just as simple
[ Via TechCrunch ]