On 16 July 2010, at a press conference, Steve Jobs announced that Apple would provide all iPhone 4 owners with a free case to help solve the antenna issue and a refund to those users who had already purchased a Bumper. The free case offer would be valid until 30 September 2010, when Apple would reevaluate the situation. Free bumper solution is not permanent solution to Antenagate problem, though a good first step.
However, in the shareholders meeting Apple, confirmed that free Bumpers going to cost $ 175 million. If you think about the cost of a bumper, surely Apple will not cost much more than $ 1, after all it’s a piece of plastic.
This translates into a loss of $ 175 million in the account balance the next Q4, but seeing that earned $ 15.7 billion, a loss of $ 175 million does not mean much for Apple. In turn, all customers will have happy and may fix the problem antennagate meantime.