Have you ever thought of the benefits Apple has from making Google its default search engine? What about the rumor, that Apple is siding towards Microsoft Bing? Well, according to Silicon Alley Insider, having Google as the default search engine of iPhone’s Safari, Apple earns a $100 million annually as revenue.
Another reason Apple might not want to build its own search engine: It’s getting over $100 million a year from Google in its revenue share deal, according to our source.
For Apple, that’s not a lot of money. But, it’s enough that it doesn’t make sense for Apple to put considerable resources towards building its own Internet search engine. And, if Apple wanted more money or options, there’s Microsoft — with Bing and a big checkbook.
According to a report from Business Week, it showed that Apple and Microsoft are in talk of making Bing the default search provider for the iPhone. Looks like Microsoft might be offering a great amount of money in order to convince Apple to change its search engine.
Another reason for ditching Google as the default search engine, is that Apple is trying to compete with Google in any way it can. For example Apple have purchased Google Maps competitor known as Placebase. Nevertheless, Apple had also purchased Quattro Wireless, thus entering the mobile advertisement business, competing with Google’s AdMob.