An announcement just came from AT&T that it has decided to allow Sling Media’s iPhone player to stream video over its 3G network. The first step that AT&T and Apple took was the enabling of VOIP over 3G connection.
At first, AT&T refused to allow SlingPlayer to stream video over its 3G network, due to the reason of causing service outage to its users. Since then, the application was only used over WiFi in the US.
“The key for us is Sling Media was willing to work with us to revise the
app to make it more bandwidth sensitive, “Ralph de la Vega, president
and CEO, AT&T Mobility and Consumer Markets, said in a statement.
“They made important changes to more efficiently use 3G network
bandwidth and conserve wireless spectrum so that we were able to support
the app on our 3G mobile broadband network.” -MacRumors
Furthermore, AT&T has also stated that they are willing to work with developers on applications regarding their bandwidth consumption in order to provide the best experience for iPhone users. Developer’s support is offered at AT&T’s developer site.
“Just as we’ve worked with Sling Media in this instance, we look forward
to collaborating with other developers so that mobile customers can
access a wider, more bandwidth-sensitive, and powerful range of
applications in the future,” said Ralph de la Vega, president and CEO,
AT&T Mobility and Consumer Markets. “Collaboration with developers
like Sling Media ensures that all apps are optimized for our 3G network
to conserve wireless spectrum and reduce the risk that an app will cause
such extreme levels of congestion that they disrupt the experience of
other wireless customers. Our focus continues to be on delivering the
nation’s most advanced mobile broadband experience and giving our
customers the widest possible array of mobile applications.”
This is just amazing what AT&T is doing. Do you think that it has something to do with Verizon? Is this a competition between these two companies, if AT&T is to lose exclusivity, so that it would gain more users?